Big data contains unlimited energy and guides the future business direction. The advent of the era of big data has had a great impact on the marketing methods of enterprises especially foreign trade import and export enterprises so what changes have taken place in the marketing methods of enterprises in the era of big data? In this regard网站内容 so what changes have taken place in the marketing methods of enterprises in the era of big data? In this regard in the face of the upcoming New Year analysts said that the company's marketing model may develop into the following models:
Whether it is big data or other data content marketing has no obvious relationship with data. But now we publish content in various ways在线工具 we publish content in various ways including blogs LinkedIn white papers or emails. If marketers can effectively use data to analyze the marketing effects of different content models they can have a more keen insight into what can turn potential customers into customers.
Personalization can be that the marketer sends an automated push email and starts to write the name of the other party. But what we call personalization is broader and more meaningful. When marketers can use big data-oriented technology to analyze personal characteristics and browsing records identify potential customers and then automatically send appropriate content to potential customers at the right time and through the right channels big data can truly exert its market value.
The data on the company's website shows one side of the customer while the email database shows the other side while the historical payment information of the e-commerce transaction and financial department explains the image of the customer from another angle. Data-oriented customer-oriented companies are committed to integrating these data to gain a comprehensive understanding of their customers.
Some companies predict that by 2020 there will be 50 billion connected devices worldwide from jet engines on airplanes to refrigerators at home. Data-oriented customer-oriented companies will be able to effectively use these data to analyze the operation of their products so as to obtain longer maintenance time and better optimization methods.
Predict the correlation between corporate marketing methods and big data
All the time marketers have known that their efforts can bring benefits to the company. The difference is that we can prove this causality. Using mature attribution models provided by companies such as adometry convertro and visualiq marketers can evaluate the results of a series of marketing activities including exhibitions emails research and social media programs and find good ways to contribute revenue. Then在线工具 and find good ways to contribute revenue. Then marketers can stop low-impact marketing activities and invest more resources in a quick and profitable way.
How to use big data to directly target mobile marketing campaign groups. The data allows marketers to provide visitors with mobile-compatible web pages and emails. In addition with the increasing frequency of mobile terminal payment activities there will be more and more data generated by commercial activities for marketers' reference.
Even if we don?t know the emails of potential customers the application of new technologies can enable marketers to better identify website visitors thereby cultivating potential customers through various online channels. The whole process is simpler more efficient and does not rely on e-mail.
Marketers have access to a variety of new technologies in more fields and can use marketing methods such as mobile attribution theory and content marketing to better carry out market work. There is only one connection between all new technologies-data. There is no doubt that in the future the ultimate success must be those marketers who can control the data and better understand existing customers and potential customers.
It is said that with the development of the times and the advent of the era of big data the marketing model of enterprises especially foreign trade enterprises should be adjusted appropriately. Facing the rapidly changing ** market they need to "penetrate" big data summarize market laws and trends and calmly deal with "unstable" markets!