When you run an online project when you start to accumulate initial fans we usually use high-quality content to gain batches of users线上推广服务 we usually use high-quality content to gain batches of users and then use these fans to spread and split. Its channels include: search engine optimization social media marketing new media operations etc. Therefore the accumulation of original fans is very important and is the driving force of your future business.
How to use online tools to promote your content?
1。Affect the people around you. In the early stage of starting a business relevant resources are limited. The content distribution channel is from people around you. It includes your team classmates family members and past partners. 一个常见的通道是微信的时刻。This is an easy way to spread content in the early days. Since the WeChat public signal involves conversion rate issues we recommend that the batch of powder be streamed into our WeChat at an early stage.
2。Targeted email marketing
Using email marketing to push original articles to a list of potential accurate fans and relevant valuable information is an effective way to quickly attract fans.
So how to quickly find an accurate email address? A more convenient way is to join the relevant QQ group and then use online tools to extract QQ data from the group to form an effective mailbox.
3。Media Contributions
The effective way to establish brands and fans in the early stage is to contribute to the influential media in related industries. If you can regularly write content for certain media to achieve continuous value output you will get some attention by using weighted platforms including:
(1) Weighted news source platform
(2) Large scale of new media marketing
(3) Social media channels such as Big V.
4. Use short video communication
In the field of video marketing because short videos have strong communication skills and a high fan conversion rate entrepreneurs often use their own characteristics to spread quickly in the early stage and build brands Influence may require:
(1) Set target requirements and the video content is highly matched with the product.
(2) Factors such as detailed control the sense of rhythm in the video shooting process the performance of the characters the burden of each time node and other factors need to be accurately implemented.
(3) It connects with mature video teams to improve post-editing level.
5。Invite industry leaders to live broadcast online
In the past if you can use resources to invite some professional cafes do regular online live broadcasts share industry-related developments and new cutting-edge knowledge you will also get some Early attention for live broadcast both parties may be a win-win situation.
6。Payment promotion in social media
Why the paid promotion channel is social media instead of search-based SMEs the main reason is that social media promotion is more inclined to communication and search-based SMEs are more inclined to transformation. With a certain budget you can promote through the following channels:
(1) Guangdian: Advertising based on WeChat official account.
(2) Fans: Sina Weibo you can choose to use targeted accounts to promote fans and the general conversion rate is also fine.
(3) Extra account: an advertising system based on today?s headlines.
Summary: For the content marketing of start-ups you need to choose promotion channels. Different industries have different promotion channels. This requires reference to some cases in the early stage of the market and effective tests.